Design with ease in mind
With 10+ years of UX knowledge that combines Branding, Merchandising and Product Management to create a holistic user experience where the pieces come together.
Woxer: Spotlighting their unique story through a sleek and modern site transformation
Elevated the ecommerce footprint through data-informed designs, clear communication of unique value props and modernizing brand positioning.
Business Impact: Doubled the retention of subscribers
User Research
User Research
App Design
Design Systems
Design Systems
Loyalty
Product Strategy
Product Strategy
Brand strategy
CSC Generation: the merging of 3 unique brands into 1 useful product
Upon acquiring Z Gallerie, One Kings Lane and Sur La Table, products that could be translated across the portfolio became crucial. The checkout experience and Product Pages were the biggest touchpoints, resulting in a comprehensive project.
Business Impact: Increased checkout completions by 4%
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Design Systems
User Research
User Research
COMP Analysis
Payments
Design Systems
User Research
User Flows
Knix: A site-wide redesign to make online bra shopping more supportive
Comprehensive ecommerce design, extensive user research and a Design System integrated into a CMS to assist in scaling for the future.
Business Impact: Decreased bra returns by 15%
Prototyping
Design Systems
A/B Testing
hashs
User Research
CMS Migration
Design Systems
Prototyping
Product Discovery
Miracle Made: a complete redesign of their DTC touchpoints
A DTC company that needed an elevated and informative product page to support their product offerings and maximize the customer discovery of the brand through a single page.